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Apple on October 13, 2020 unveiled the newest high-end flagship iPhones, the iPhone 12 Pro and iPhone 12 Pro Max, which are being sold alongside the more affordably priced iPhone 12 and iPhone 12 mini. 

Apple this year heavily emphasized the "Pro" aspect of the new iPhone 12 Pro models, suggesting the more expensive iPhones "push the boundaries of innovation" for the people who "want the absolute most out of their iPhones."

Available in 6.1-inch and 6.7-inch size options, the two new Pro models feature full-screen Super Retina XDR displays that are edge-to-edge with the exception of the Face ID notch.

The 6.1-inch iPhone 12 Pro has a resolution of 2532 x 1170 with 460 pixels per inch, while the 6.7-inch iPhone 12 Pro Max has a resolution of 2778 x 1284 and a 458 ppi. The displays offer HDR support with 1200 nits peak brightness, Wide Color, Haptic Touch, and True Tone, all features that have been introduced over the years. 

Protecting the displays is a new Ceramic Shield cover, which Apple says "goes beyond glass" and is tougher than any smartphone glass. It's infused with nano-ceramic crystals and offers 4x better drop performance. 

The iPhone 12 Pro and Pro Max have an entirely new look that's similar to the design of the iPad Pro with flat edges instead of the rounded edges used in prior models. There's a precision-milled matte glass back surrounded by a stainless steel band. 

Color options include graphite, silver, gold, and pacific blue, with the blue shade replacing the midnight green used last year. The iPhone 12 Pro and Pro Max offer IP68 water and dust resistance and can hold up to submersion in 6 meters of water for up to 30 minutes.